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    <title>Office Organization Success</title>
    <link>http://www.officeorganizationsuccess.com</link>
    <description>Office Organization Success is the twice-monthly ezine for solo service professionals who want to go from overwhelmed to organized by automating their business, streamlining their systems, and ultimately achieving the lifestyle that they desire</description>
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    <itunes:author>Tracey Lawton</itunes:author>
    <itunes:summary>Office Organization Success is the twice-monthly ezine for solo service professionals who want to go from overwhelmed to organized by automating their business, streamlining their systems, and ultimately achieving the lifestyle that they desire</itunes:summary>
    <itunes:subtitle>How to go from overwhelmed to organized in your solo business</itunes:subtitle>
    <itunes:explicit>no</itunes:explicit>
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      <itunes:name>Tracey Lawton</itunes:name>
      <itunes:email>tracey@traceylawton.com</itunes:email>
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      <title>3 Steps for Successful Business Growth</title>
      <description><![CDATA[To create a successful (read: profitable) long-term business you need to follow a plan. Follow the three steps I'll share with you here and you will not be tempted to go after the next ‘big idea’; instead you’ll know exactly what to focus on, when to focus on it, and what to do next.]]></description>
      <pubDate>Fri, 04 Feb 2011 19:29:56 GMT</pubDate>
      <itunes:duration>00:03:40</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[To create a successful (read: profitable) long-term business you need to follow a plan. Follow the three steps I'll share with you here and you will not be tempted to go after the next ‘big idea’; instead you’ll know exactly what to focus on, when to focus on it, and what to do next.]]></itunes:summary>
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      <title>The Basics of Article Marketing That You Can Benefit From Starting Today</title>
      <description><![CDATA[Article marketing is an organic online marketing strategy designed to drive targeted visitors back to you website - that is, visitors that want to find out more about you and your services.

But, as with any online marketing strategy, you need to know how to use it, and use it effectively, to get the results you want.

Listen in as I share with you the basics of article marketing and how it can benefit your business.]]></description>
      <pubDate>Fri, 28 Jan 2011 18:36:39 GMT</pubDate>
      <itunes:duration>00:02:56</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[Article marketing is an organic online marketing strategy designed to drive targeted visitors back to you website - that is, visitors that want to find out more about you and your services.

But, as with any online marketing strategy, you need to know how to use it, and use it effectively, to get the results you want.

Listen in as I share with you the basics of article marketing and how it can benefit your business.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Let’s Talk Profits – 3 Essential Areas to Focus On</title>
      <description><![CDATA[If you're running a business then you have to be making a profit - if not then you have a hobby, not a business. Keeping a close eye on profits is essential to long-term, healthy business growth.

Listen in a I open up the lid on profits ... something that you don't see talked about very often.]]></description>
      <pubDate>Fri, 14 Jan 2011 19:33:17 GMT</pubDate>
      <itunes:duration>00:04:43</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[If you're running a business then you have to be making a profit - if not then you have a hobby, not a business. Keeping a close eye on profits is essential to long-term, healthy business growth.

Listen in a I open up the lid on profits ... something that you don't see talked about very often.]]></itunes:summary>
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      <title>7 Social Networking Dos and Don’ts</title>
      <description><![CDATA[Thinking about getting someone else to manage your social networking?

Before you do, listen to this audio where I'll share with you the dos and don'ts of succesful social networking — it may give you some things to consider that you hadn't thought of!]]></description>
      <pubDate>Fri, 07 Jan 2011 19:23:00 GMT</pubDate>
      <itunes:duration>00:03:35</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[Thinking about getting someone else to manage your social networking?

Before you do, listen to this audio where I'll share with you the dos and don'ts of succesful social networking — it may give you some things to consider that you hadn't thought of!]]></itunes:summary>
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      <title>Hosting Your Own Teleclass? 6 Dos and Don’ts for a Successful Outcome</title>
      <description><![CDATA[Hosting your own teleclass for the first time (or even the second or third time) can be very nerve-wracking. Over the years I've developed my own Dos and Don'ts for when it comes to delivering my content. Listen to this article and shorten your own learning curve.]]></description>
      <pubDate>Fri, 14 May 2010 15:45:08 GMT</pubDate>
      <itunes:duration>00:03:47</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[Hosting your own teleclass for the first time (or even the second or third time) can be very nerve-wracking. Over the years I've developed my own Dos and Don'ts for when it comes to delivering my content. Listen to this article and shorten your own learning curve.]]></itunes:summary>
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      <itunes:explicit>no</itunes:explicit>
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      <description><![CDATA[Hosting your own teleclass for the first time (or even the second or third time) can be very nerve-wracking. Over the years I've developed my own Dos and Don'ts for when it comes to delivering my content. Listen to this article and shorten your own learning curve.]]></description>
      <pubDate>Fri, 14 May 2010 15:45:08 GMT</pubDate>
      <itunes:duration>00:03:47</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[Hosting your own teleclass for the first time (or even the second or third time) can be very nerve-wracking. Over the years I've developed my own Dos and Don'ts for when it comes to delivering my content. Listen to this article and shorten your own learning curve.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>3 Types of Special Offers You Can Use to Increase Product Sales</title>
      <description><![CDATA[Sometimes you need to give product sales a little helping hand, particularly if you’re launching a new product. Listen in as I share with you three ways in which you can increase your product sales through using special offers.]]></description>
      <pubDate>Fri, 16 Apr 2010 15:57:58 GMT</pubDate>
      <itunes:duration>00:03:57</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[Sometimes you need to give product sales a little helping hand, particularly if you’re launching a new product. Listen in as I share with you three ways in which you can increase your product sales through using special offers.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>How to Create a Sales Policy That is Fair to ALL of Your Clients</title>
      <description><![CDATA[This may be something that you haven't really thought about yet, but if you're going to be offering products and programs as part of your business model then you need to be really clear on your sales policy... otherwise you could find yourself in some sticky situations.

Listen in as I share with you why it's important to have a sales policy in place so that you can be fair to ALL of your clients.]]></description>
      <pubDate>Fri, 02 Apr 2010 11:14:21 GMT</pubDate>
      <itunes:duration>00:04:17</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[This may be something that you haven't really thought about yet, but if you're going to be offering products and programs as part of your business model then you need to be really clear on your sales policy... otherwise you could find yourself in some sticky situations.

Listen in as I share with you why it's important to have a sales policy in place so that you can be fair to ALL of your clients.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>4 Simple Steps for Creating Your Strategic Marketing Action Plan (MAP)</title>
      <description><![CDATA[Your Marketing Action Plan, or MAP as I like to call it, is at the heart of your business. It lays out exactly what you're going to be doing, when you're going to be doing it, and how you're going to be doing it.

It should be a document that you constantly refer to and update as necessary, and having a MAP in place takes out a lot of the guesswork when it comes to running your business.

In this episode I share with you some basic steps for getting your MAP in place.]]></description>
      <pubDate>Fri, 19 Mar 2010 18:11:41 GMT</pubDate>
      <itunes:duration>00:04:53</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[Your Marketing Action Plan, or MAP as I like to call it, is at the heart of your business. It lays out exactly what you're going to be doing, when you're going to be doing it, and how you're going to be doing it.

It should be a document that you constantly refer to and update as necessary, and having a MAP in place takes out a lot of the guesswork when it comes to running your business.

In this episode I share with you some basic steps for getting your MAP in place.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Create Your FIRST Info Product in 7 Easy Steps</title>
      <description><![CDATA[Do you have anything to offer your clients between your free level (newsletter) and most expensive one-on-one services? If not, an info product is a great first step as it allows your clients to experience your service and expertise without the big step of going from free to very expensive.

In today's podcast I'm going to share with you how you can create your first info product in 7 easy steps.]]></description>
      <pubDate>Fri, 05 Mar 2010 03:00:09 GMT</pubDate>
      <itunes:duration>00:04:21</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[Do you have anything to offer your clients between your free level (newsletter) and most expensive one-on-one services? If not, an info product is a great first step as it allows your clients to experience your service and expertise without the big step of going from free to very expensive.

In today's podcast I'm going to share with you how you can create your first info product in 7 easy steps.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Create Your FIRST Info Product in 7 Easy Steps</title>
      <description><![CDATA[Do you have anything to offer your clients between your free level (newsletter) and most expensive one-on-one services? If not, an info product is a great first step as it allows your clients to experience your service and expertise without the big step of going from free to very expensive.

In today's podcast I'm going to share with you how you can create your first info product in 7 easy steps.]]></description>
      <pubDate>Fri, 05 Mar 2010 02:59:59 GMT</pubDate>
      <itunes:duration>00:04:21</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[Do you have anything to offer your clients between your free level (newsletter) and most expensive one-on-one services? If not, an info product is a great first step as it allows your clients to experience your service and expertise without the big step of going from free to very expensive.

In today's podcast I'm going to share with you how you can create your first info product in 7 easy steps.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>3 Easy Tips for Keeping Your Client Information Organized</title>
      <description><![CDATA[For many solopreneurs a large part of their business is working one-on-one with clients, and that means having a way of keeping all of their client information organized and easy to access.

In this audio I'm going to share with you my top three tips for keeping everything together, so that you can easily access your client information and know exactly where your clients are in your programs.]]></description>
      <pubDate>Fri, 19 Feb 2010 12:31:17 GMT</pubDate>
      <itunes:duration>00:04:50</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[For many solopreneurs a large part of their business is working one-on-one with clients, and that means having a way of keeping all of their client information organized and easy to access.

In this audio I'm going to share with you my top three tips for keeping everything together, so that you can easily access your client information and know exactly where your clients are in your programs.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>3 Easy Tips for Keeping Your Client Information Organized</title>
      <description><![CDATA[For many solopreneurs a large part of their business is working one-on-one with clients, and that means having a way of keeping all of their client information organized and easy to access.

In this audio I'm going to share with you my top three tips for keeping everything together, so that you can easily access your client information and know exactly where your clients are in your programs.]]></description>
      <pubDate>Fri, 19 Feb 2010 12:31:17 GMT</pubDate>
      <itunes:duration>00:04:50</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[For many solopreneurs a large part of their business is working one-on-one with clients, and that means having a way of keeping all of their client information organized and easy to access.

In this audio I'm going to share with you my top three tips for keeping everything together, so that you can easily access your client information and know exactly where your clients are in your programs.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
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      <title>Creating Your Online Marketing Flow in 3 Simple Steps</title>
      <description><![CDATA[Being clear on how your different marketing strategies all fit together is crucial for the long-term success of your online marketing plan. You should be looking at how your system flows and brings new subscribers into your funnel and how you can market to them. Your online marketing system is a key system in the long-term growth of your business, so you need to be clear what it is your marketing plan is achieving.]]></description>
      <pubDate>Sat, 06 Feb 2010 02:06:09 GMT</pubDate>
      <itunes:duration>00:04:46</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[Being clear on how your different marketing strategies all fit together is crucial for the long-term success of your online marketing plan. You should be looking at how your system flows and brings new subscribers into your funnel and how you can market to them. Your online marketing system is a key system in the long-term growth of your business, so you need to be clear what it is your marketing plan is achieving.]]></itunes:summary>
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      <title>Create Joint Venture ‘Giveaways’ to Boost Your List</title>
      <description><![CDATA[The joint venture giveaway event, is my all-time favorite. Why? Because there aren't any affiliate links, commissions, teleclasses, or sales involved - it's simply a group of people coming together and giving away some of their best stuff ... and when you have a collective working together in this way you can reach many more people than you ever could on your own.

Listen to this new audio where I share with you some simple steps for creating your own joint venture giveaway event.]]></description>
      <pubDate>Sat, 23 Jan 2010 04:35:19 GMT</pubDate>
      <itunes:duration>00:05:09</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[The joint venture giveaway event, is my all-time favorite. Why? Because there aren't any affiliate links, commissions, teleclasses, or sales involved - it's simply a group of people coming together and giving away some of their best stuff ... and when you have a collective working together in this way you can reach many more people than you ever could on your own.

Listen to this new audio where I share with you some simple steps for creating your own joint venture giveaway event.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
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      <title>3 Basic Steps to Business Planning Success</title>
      <description><![CDATA[With the start of the New Year comes the knowledge that you need to be more organized, and have a plan! But for many solopreneurs knowing where to start can be quite daunting. 

Listen in as I share with you three basic steps to business planning success so that you can start the year off on the right foot!]]></description>
      <pubDate>Fri, 08 Jan 2010 16:00:50 GMT</pubDate>
      <itunes:duration>00:04:21</itunes:duration>
      <itunes:author>Tracey Lawton</itunes:author>
      <itunes:summary><![CDATA[With the start of the New Year comes the knowledge that you need to be more organized, and have a plan! But for many solopreneurs knowing where to start can be quite daunting. 

Listen in as I share with you three basic steps to business planning success so that you can start the year off on the right foot!]]></itunes:summary>
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      <itunes:summary><![CDATA[You’ve got your registration page all set up, the bridge line booked, and have invited your list to attend your  free teleclass … now you need to get people to sign up for your event.  Today I’d like to share with you five ways in which you can significantly increase attendance for your free teleclass.]]></itunes:summary>
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      <itunes:summary><![CDATA[Your resource box is a statement that you place at the end of every article you write so that the reader knows more about you and where to go for more; however many solopreneurs agonize over putting their resource box together believing it to be harder that it actually is.  Today I'd like to share with you how you can craft your powerful resource box in as little as 15 minutes.]]></itunes:summary>
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Listen to this audio where I'll share with you how to create your own podcast in three easy steps!]]></description>
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      <itunes:summary><![CDATA[Had I known how simple it was to create a podcast I'd have done it a long time ago! Adding podcasting to your list building arsenal is a great way to reach a whole new slew of subscribers ... those who prefer to learn by listening!

Listen to this audio where I'll share with you how to create your own podcast in three easy steps!]]></itunes:summary>
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      <pubDate>Fri, 09 Oct 2009 18:56:58 GMT</pubDate>
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      <itunes:summary><![CDATA[By putting in place the foundational systems for your business you will be able to create a business that continues to bring in new clients and with that comes the security of knowing you have a consistent income, and the fulfillment of running your own business - minus all the overwhelm and frustration you might currently be experiencing!]]></itunes:summary>
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      <itunes:summary><![CDATA[Even though there are many, many advantages to using social networking as an online marketing strategy, there are several pitfalls that can easily be avoided ... if you’re aware of what they are, and so enable you to benefit from this powerful online marketing strategy.  Today I’d like to share with you my top four social networking pitfalls.  Listen on...]]></itunes:summary>
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      <itunes:summary><![CDATA[If you sit down at the start of each day and don't know what to do first, this is one of the classic signs that you are suffering from a lack of systems, and consequently you'll be feeling that you're constantly spinning your wheels and getting nowhere fast!   In this article I'll share with you five ways in which you can effectively manage your business for continual business growth.  Listen on...]]></itunes:summary>
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